Hong Kong General Chamber of Wine & Spirits is a non-profit organization established in 2015 with approval from the Hong Kong SAR Government.
By leveraging collective wisdom, the General Association integrates various sectors of the alcoholic beverage industry—including wine, spirits, beer, and all types of fermented or distilled alcoholic products made from agricultural ingredients—into a unified body, serving as Hong Kong’s only general chamber of wine and spirits .
Its mission is to serve the industry, drive the development of related sectors in Hong Kong, embody the city’s persevering spirit, and promote industry growth and prosperity.
The association currently has over 400 members, including both corporate and individual members, and maintains close contact and provides professional advice to customs authorities and alcohol regulatory bodies in Hong Kong, Mainland China, and overseas.

Unite the industry, uphold love for our country and for Hong Kong, protect the legitimate rights and interests of the sector, provide quality services to industry members, promote the development of the local alcoholic beverage industry, strengthen ties with overseas counterparts . All in support of the social stability and economic prosperity of the Hong Kong Special Administrative Region.
Pay attention to the various challenges and communication needs faced by members in Hong Kong, Mainland China, and internationally. Represent the industry’s voice, safeguard the interests of Hong Kong’s alcoholic beverage sector, and foster economic cooperation.
Build consumer confidence in member companies through the association’s initiatives and the formulation of relevant measures,.
Integrate resources, share information, develop platforms and business opportunities.
Educate the market by exposing unfair trade practices and commercial traps to both consumers and industry professionals.
Broaden perspectives, complement one another’s strengths, and establish a highly recognized and credible industry association.

The group’s business is all about success, and everyone’s career is a victory. It is General Secretary Xi Jinping’s expectations and guidance for Hong Kong society. We need to keep this in mind and do everything we canto unite the industry, work together to enhance the status of the industry, promote the development of the industry, and jointly build a good wine industry for everyone.